What is SEO (Search Engine Optimization)?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results such as Google. A high search engine ranking makes it easy for potential clients to find your business, services or products online. In turn, this increases your conversions, online inquiries/leads and sales.
Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.
Website optimization or on-page optimization are key components of a successful SEO campaign. In fact, your website should focus on conversions. This is done by improving performance and on-page optimization which leads to better business results.
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